Why Verify?

WHY DO WE STAND AGAINST FLAWED VAPE RESEARCH?

Because vaping has already empowered 5m+ adults to cut down or quit smoking in GB alone

Because vaping is more effective than any other stop smoking tool available

Because vaping is significantly less harmful than smoking

Because vaping has been instrumental in bringing the UK’s smoking rates down to record low levels

Because half of all successful quit attempts over the past five years involved a vape

Because public health starts with public knowledge

Meet the experts

Our experts are at the heart of our mission to ensure the vape conversation is guided by evidence. Made up of leading scientists, health professionals, and tobacco harm reduction specialists, our panel critically evaluates vaping research to ensure only credible, well-supported studies shape the narrative.

Stay informed with our latest research reviews

From safety claims to health impacts, our experts are putting research under the microscope. Dive into our latest research reviews and discover how we critically evaluate studies on vaping and read our evidence-backed insights.