VapeWatch is a rapid-response campaign created to call out misleading headlines, misquotes and inaccurate reporting BEFORE it shapes public perception – correcting the narrative about vaping by flagging dangerous stories to the regulator.
If you’ve come across a news story that misrepresents vaping, we want to know! The VapeWatch campaign relies on the public to help identify misleading or inaccurate reporting. By flagging stories, you help us ensure that the truth is upheld and the public is not misled by faulty information.
VapeVerify and VapeWatch have been created by the UK Vaping Industry Association to ensure the narrative about vaping is led by the facts, rather than misleading research and news reporting.
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