Putting positive vape stories under the spotlight
While we remain committed to highlighting concerning research and media coverage that may undermine vaping’s public health potential, we also believe it’s crucial to shine a light on its many victories as a smoking cessation tool.
This page is dedicated to sharing positive news, scientific breakthroughs and inspiring stories that showcase vaping’s instrumental role in helping smokers quit…but often go overlooked.
Have you or a loved one quit smoking through vaping? Why not share your victory through the UK Vaping Industry Association’s ‘Real Vapers’ campaign.
By providing a platform for people to share how vaping has changed their lives, the campaign aims to spotlight the real-world impact of vaping and inspire smokers – who may have been discouraged by misinformation – to make the switch.

VapeVerify and VapeWatch have been created by the UK Vaping Industry Association to ensure the narrative about vaping is led by the facts, rather than misleading research and news reporting.
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