Misperceptions about vaping are at an all-time high, clouding its potential as a powerful tool for quitting smoking. To ensure vaping can make its fullest contribution to a smoke-free future, our panel of health and science experts is examining the latest research, exposing flaws and ensuring the facts are clear.
Our independent panel brings together leading voices from science, health and tobacco harm reduction. With decades of combined experience, they critically evaluate vape-related research to ensure it stands up to scientific scrutiny.
Dr Marina Murphy,
Senior Director of Scientific Affairs at Haypp Group
Not all vape misinformation is caused by flawed research – much of it starts in the news. Our rapid-response VapeWatch campaign is correcting the media narrative by calling out misleading headlines, misquotes and inaccurate reporting before it shapes public perception.
While we remain committed to highlighting concerning research and media coverage that may undermine vaping’s public health potential, we also believe it’s crucial to shine a light on its many victories as a smoking cessation tool.
On our Vape Victories page, we share positive news, scientific breakthroughs and inspiring stories that showcase vaping’s instrumental role in helping smokers quit…but often go overlooked.
VapeVerify and VapeWatch have been created by the UK Vaping Industry Association to ensure the narrative about vaping is led by the facts, rather than misleading research and news reporting.
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